INDEPENDENT CREATIVE CONSULTANT
JANUARY 2014 - PRESENT
• Extensive portfolio with over a hundred projects executed across Europe and Asia.
• End-to-end production management and asset creation for bespoke marketing campaigns.
• Over six years of experience with Global brands as a creative and strategy specialist.
• Awarded by the prestigious Portuguese Film Academy with a National Film Award.
• Responsible for communications and publicity leading to image building of various Government institutions by creating data driven and market specific content.
• In-depth knowledge and practical experience of executing marketing campaigns on digital platforms
using Google marketing tools especially Google AdWords, AdSense and Analytics.
GOETHE-INSTITUT FILM GRANTEE
OCTOBER 2019 - PRESENT
• Recipient of seed funding amounting to 10,000 EURO for the production and development of short film
projects in Pakistan. The project aims to raise voices and highlight unheard stories from the region
CREATIVE - J. WALTER THOMPSON
MARCH 2016-FEBRUARY 2017
• Combined creative, data and technology to create social, digital and OOH communications for SHELL
and Habib Bank Limited portfolios.
• Convinced clients to shift and allocate media budgets from traditional to contemporary advertising avenues resulting in
immediate increase in ROI by 3X considering reach and engagement on social media platforms.
• One of the only six Creatives handpicked from Asia-Pacific region to draft creative strategy for Shell Global.
The strategy was adopted across all markets in the APAC region for the year 2017.
• Created an in-house practice of market insight generation by extensive research resulting in highly
relatable and effective creative strategy.
MARKETING DIRECTOR - AIESEC
2013-2014
• Conducted extensive research on target audiences and used insights to create a unique brand identity that
helped in establishing a strong online presence across different digital platforms leading to amplified
brand recognition and awareness